Ray-Ban Ad Campaign
During an ArtCenter summer-intensive course, I developed an ad campaign for Ray-Ban. I created three print ads that have a modern city in the background and a 1950s city in the sunglasses. Also, I created an app layout that can make you look older with the same sunglasses on, and one guerilla ad which would be a stand with sunglasses placed on top through which you can look through and see the city-scape in front of you back in the 1950s. The entire ad campaign revolves around the theme timeless, showcasing Ray-Ban sunglasses to be classics that will always be in fashion.